Beck’s Ice’s latest campaign via BBH India is as smooth as its 100% pure malt beer
Beck’s Ice, the European lager known for its German heritage from 1873, today launched its new digital film showcasing its unique ingredient story offering the highest quality brew made of 100% pure malt. With this campaign, Beck’s Ice aims to educate customers about the distinct natural ingredients that are meticulously brewed thus, making it one of the smoothest beers available. The campaign had been created and executed by BBH India.
Set in an outdoor locale, the video begins by inspecting a Kingfisher bird perched on the branch of a tree. As the narrator is reciting the characteristics of the bird, it dives into a river to catch a prey. As it flies back to the twig, we see it struggle to hold on to the prey; eventually the fish slithers out of its beak and falls back into the water. A binocular frame zooms in, focusing on the dazed bird that looks disappointed for not being smooth enough to secure its catch. The storyteller, who we now see is a young man camping with his friends, shifts focus onto Beck’s Ice – 100% pure malt beer which he emphasizes is smoother than others. The group laughs, clinking their Beck’s Ice bottles, enjoying the smooth and refreshing taste.
Credits –
Chief Creative Officer & Managing Partner – Russell Barrett
Managing Director – Arvind Krishnan
Head of Planning – Sanjay Sharma
Creative Director –Yohan Daver
Copywriter – Jugal Joseph, Siddharth Shah
Art Director – Akshay Keluskar
Head of Production – Khvafar Vakaria
Executive Producer – Reema Asrani
Business Head – Sarita Raghavan
Sr. Business Partner – Tejal Turakhia, Anish Raghu
Strategy Director – Soumitra Patnekar
Strategy Partner – Nikhil Chinnari
Production House: LoudMouth Film
Director: Aakash Bhatia
Producer: Priyanka Bangia
DOP: Satchith Paulose
Production Designer: Rajeev Panjabi
Costume: Rhimjhim Sen
Editor: Suraj Jagtap
Music Directors: Raxit and Kenny
Colourist: Nicola Gasparri