Creative team Deepak Singh and Ahana Chaudhuri’s campaign for Jungle Trail India sees the bright side of staying home

It’s been a while since people across the world have been locked up inside owing to the #CoronaVirus Pandemic. But there is a positive side to it.

This period has also presented a an opportunity for nature to heal and the animals to reclaim the spaces which humans have invaded.

Jungle Trail, a travel company that organises wildlife tours to a host of destinations across India, wanted to urge people to stay indoors and appreciate the freedom that the animals are enjoying. And also know that while they are locked up inside, the world is becoming a better place to live, every single day. Creative team Deepak Singh and Ahana Chaudhuri combined to release this new print campaign for Jungle Trail.

Bhavik Parekh, Director, Jungle Trail, said: “Everyone has been locked up inside their homes for a while. So we thought, why not create a campaign and make people see the brighter side of things – as to how this is becoming a much awaited opportunity for animals to enjoy the freedom that they’ve been missing for all these years. That’s how we came up with the thought for the campaign.”

“The business has obviously slowed down. But I would rather see the bigger picture, from the point of view that the animals, nature, the birds, the trees, forests, etc. all of them are getting a much needed break and time to rest. They are rejuvenating more than ever before, which is one positive our industry must take out of this. That is how we should look at the situation, rather than from a monetary point of view.”

Singh said: “When Jungle Trail came to us with the brief, we saw it as an opportunity to spread positivity amongst people, which is so much needed since they’ve been locked up inside their homes. At the same time, we thought that we could show people a completely different side of the world of animals. After years and years of humans inhabiting their spaces, the animals have finally been able to reclaim them and enjoy their freedom. Keeping this in mind, each of the ads in the campaign bring to life the story of one such animal who is roaming around free and is having a great time. The designs of the ads also represent finding a positive amidst all the chaos, which is also what we are all facing as a society right now.

“The idea was to make people see the brighter side of the lockdown. While also making them realise as to how harsh the human race has been over the years, for inhabiting spaces that never belonged to it in the first place. We hope that the campaign inspires people to hold on to the learnings that we’re getting during this time, and behave appropriately even after all this is over.”