Ogilvy Hong Kong launches ‘Hear Every Detail’ print campaign for audio equipment brand TEAC

Ogilvy Hong Kong has created this print campaign showcasing how detailed the TEAC listening experience truly is, in a way that would help drive awareness beyond their niche audiophile consumer base.

Every TEAC audio component is engineered entirely in service of the sound, revealing a pure experience of music as close as possible to its original live source. Ogilvy Hong Kong has created this online and in-store campaign for Absolute Sound, the official distributors of TEAC and other high-end audio brands in Malaysia and Singapore. Showcasing how detailed the TEAC listening experience truly is in a way that would help drive awareness beyond their niche audiophile consumer base.

Credits
Chief Creative Director: Reed Collins
Executive Creative Director: John Koay & Matthew Nisbet
Creative Director: Michele Salati
Creative Director: Bo Deng
Illustrator: Carioca Studio
Client: Absolute Sound Singapore
Marketing Director: Marco Flores