Effie Awards Singapore 2022 names Paul Soon as Chairman and Luke Tucker as Co-Chair

Association of Advertising & Marketing Singapore (AAMS) has announced the launch of Effie Awards Singapore 2022 and the appointments of Paul Soon as Chairman and Luke Tucker as Co-chair for the 2022 Effie Awards Singapore.

The Effie Awards call for entries launched on March 7th.

Soon (pictured left), Chief Executive Officer, MullenLowe Singapore and China, said: “I want to firstly and more importantly thank John Hadfield for his years of leadership and commitment to driving the values of Effie here in Singapore. It’s extremely humbling to now have to continue the good work. Definitely big shoes to fill.

“And in order to continue to foster the positive energy that already exists, I am really happy to have Luke from Citibank onboard too as co-chair. As we all know, it takes massive trust and collaboration between clients and agency partners to achieve the desired outcomes through our work where the numbers and results do speak for themselves finally. I wanted to make sure that between myself and Luke, we replicate that partnership and encourage more client and agency joint participation.

“The joint effort of both clients and agency partners is something that we want to further champion. And our collective wish is that it will only work by raising the bar for effectiveness in Singapore and hopefully across the region.”

Soon, a digital and advertising industry veteran with more than 20 years of experience, Soon joined MullenLowe Group as CEO in 2018 to lead operations in Singapore and China. Soon has won a number of industry accolades during his career including being recognized as a ‘Rising Star under 35’ by Marketing Magazine in 2009, and one of Campaign Asia’s Top 40 Under 40 in 2013.

Tucker (pictured right), a globally-experienced marketing leader, Tucker has 20 years’ experience driving brand and marketing strategy for multi- national brands across the FMCG, QSR, Beverages and more recently Financial Services industry. Tucker is currently the APAC & EMEA Head of Marketing at Citibank, where he is driving digital transformation initiatives, building brand equity, scaling new customer acquisition and driving value-added engagement across all customer touch- points.

This year, The Effie Awards Singapore 2022 is offering more than 90 categories. New categories have been added such as:
– New Product or Service Line Extension
– Positive Change: Social Good – Diversity, Equity & Inclusion
– Digital options include Social media, Influencer Marketing
– Performance Marketing
– Marketing Innovation Solutions

The Effie Awards Singapore 2022 competition is open to any marketing efforts that ran in Singapore between February 1, 2021 and 15 March 2022. Entry kit’s are now available here. The call for entries is now open and deadlines run until April 18. Don’t miss out on the Early Bird Deadline. Members of AAMS also enjoy special rates on entry fees.

The organising committee and the AAMS continues to champion “real people real results” by awarding marketing communication campaigns that have achieved outstanding effectiveness.

For more information, please contact Helen, Manager, Events, AAMS at 97632412 or visit the website.