THE WORK 2022 ASIA HOT LIST #1: Tencent in House China
There were several top agencies in Asia that put in strong creative performances over the last 12 months and this is recognised with their high ranking in The Work 2022. Over this week, Campaign Brief Asia showcases the work of those that made The Work 2022 Asia Hot List…
In #1 on Asia’s Hot List is Tencent in-House China with 44 Acceptances which put’s them #2 overall in THE WORK 2022. Last year in 2021, Tencent topped the table in Campaign Brief’s THE WORK, they also performed strongly in 2020 ranking #3.
Tencent’s most successful work this year was Dunhuang Academy “Dubbing The Movie”, Tencent Youth Science Festival “Poster Postcard Post it”, Tencent Charity “Hope For Hometown”, Tencent Medical Enlightenment Summit “The War on Disease”, The Palace Museum “Relics Solitaire” and Tencent WE Summit “Pale Blue Dot”.
Other accepted work was for China Public Security, Yue Wen Literature Platform, Tencent WE Summit, Tencent Medipedia and Tencent Culture.
This year, Campaign Brief’s THE WORK 2022 received a record 4,197 entries – up from last year’s record number of 3,672 entries, 2,611 entries in 2020 and 2,788 entries in 2019.
The top country for entries to Campaign Brief’s THE WORK this year was Australia with 1238 entries (up from 962 entries last year). THE WORK also received 482 entries from Thailand, 426 from Philippines, followed by China with 401, India with 370, Taiwan with 309, Singapore with 267, New Zealand with 221 and Hong Kong with 214.
