VANDAL executive director, creative strategy Emile Rademeyer to present at MAD STARS 2023

Regarded as one of Australia’s most prolific keynote speakers and new media creative pioneers, VANDAL’s executive director, creative strategy, Emile Rademeyer is primed to present at MAD STARS 2023.

Joining an impressive lineup of industry experts in Busan, South Korea, Rademeyer will be joined by Chew Wee Ng, head of marketing at TikTok, Fabio Seidl, director of global creative development – Meta and Junghoon Chan, head of agency, Google Korea.

Titled “The Metaverse Rebooted – From Hype to Bust to Boom”, this entertaining session details the rise, death and resurgence of the Metaverse, showcasing why it isn’t a passing fad, but a new creative paradigm that will disrupt the creative status quo at an unprecedented speed.

The audience will join Rademeyer in exploring creativity in the Metaverse as they come to understand why digital items are valued multiple millions of dollars; delve into a million-dollar NFT auction and uncover the relevance of deep fakes generated by means of AI.

Says Rademeyer: “The presentation paints a mind-boggling journey of the Metaverse’s ups and downs; how it’s redefining art, culture, creativity, fashion and entertainment like never seen before.

“There’s only one question that remains: ‘Will you shape the Metaverse, or will the Metaverse end up shaping you?’”

VANDAL has recently been crowned #1 Production Company in Australasia by Campaign Brief’s – THE WORK, capturing audiences with creative, design, animation, VFX, sound, interactive and experiential projects, cementing their reputation as one of Australia’s premier creative studios.