Kredivo redefines flexibility with Olympic champion Apriyani Rahayu via BRBuahManis of br
Kredivo, the pioneering lending and paylater service in South East Asia, has tapped female-led creative agency BRBuahManis of br, part of FAB Indonesia, to launch its groundbreaking #Sefleksibelitu campaign with Olympic badminton gold-medalist Apriyani Rahayu as brand ambassador.
“The primary objective of the #Sefleksibelitu campaign is to establish a distinctive brand identity that sets Kredivo apart from competitors in the financial services industry,” says Intan Pradisa, Business Lead of BRbuahManis. “Meaning ‘it’s that flexible’, this campaign focuses on building a strong brand identity by emphasizing the flexibility of the platform’s services that caters to the diverse needs of its users.”
Building upon the campaign’s initial success in 2021, this time the campaign delves deeper into the brand’s values.
Tirza Natadisastra, Creative Lead of BRBuahManis, said: “By reinforcing the message of #Sefleksibelitu through personal stories with the help of familiar faces, that is Apriyani Rahayu, who is an embodiment of flexibility herself as the brand’s ambassador.”
The #Sefleksibelitu campaign targets both existing users and non-users.
“Existing users are invited to deepen their trust in Kredivo, knowing they have chosen the most superior and flexible lending platform,” Pradisa said. “Meanwhile, the massive reach of the campaign serves to communicate Kredivo’s unparalleled flexibility, making it the top-of-mind choice for lending/paylater services among potential users.”
To ensure a broad reach, the #Sefleksibelitu Campaign employs various media channels including TV commercials (TVCs), and creative billboards (static & LED format) to reinforce the campaign message in public spaces. Online, the 30-second version of the ad has received a whopping 8 million views on YouTube.
Credits
Creative Agency: BRBuahManis (part of br)
Co Founder: Bondan Eko
Creative Lead: Tirza Natadisastra
Business Lead: Intan Pradisa
Strategic Planner: Stefani Thejapuspita
Senior Art Director: Stanley Lucius
Copwriter: Windy Andina, Shafira Anjani
Account Team: Rayhan Arsya
Producer: Patria Suwu
Production House: Think Tank
Film Director: Ica Lawendatu