LIA 2023 releases winners for the Creativity in Business-to-Business category; Gold to Draftline Shanghai for ‘Corona Extra Lime’
London International Awards has released the winners in the new Creativity in Business-to-Business category. From Asia, a Gold has bee awarded to Draftline Shanghai for their “Corona Extra Lime” campaign.
The Creativity in Business-to-Business category celebrates world-class creative work in the business-to-business sector. Recognizing that business decision makers in companies are people, the category rewards creatively engaging ideas that market products and services to businesses. The inaugural Creativity in Business-to-Business jury, helmed by Eka Ruola, Chief Creative Officer of Nitro Group, awarded a total of 22 Statues.
After carefully evaluating every submission, the jury awarded a Grand LIA, five Gold, five Silver, and 11 Bronze Statues, alongside five Finalists.
SERVICEPLAN Germany won the inaugural Grand LIA in this category for their exceptional campaign, “AIZOME WASTECARE™ Industrial Waste – Certified As Skincare.”
Reflecting on the work that emerged in the new Creativity in Business-to-Business category, Jury President Eka Ruola shared, “B-to-B doesn’t mean boring-to-boring. The work we have awarded is a great example of creativity rushing into B-to-B arena. The Grand LIA was shoulders above the rest. It got Gold in B2B Design and Craft. It’s a beautiful piece. They have an amazing story to share with the audience.”