Cannes Lions: BBDO Guerrero and TBWA\Hakuhodo win Bronze in Audio & Radio

Asia has taken home two Bronze Lions in the Audio & Radio category. Grand Prix and Gold awards are announced at tonight’s award show.

 

BBDO Guerrero Philippines has won their Bronze for their ‘DEW BATTLE’ campaign. The spot emulates a realistic gaming scenario, using only one word: ‘DEW’ – the nickname for the brand popularly used by gamers. At the heart of the idea is the use of sound to link the brand with one of its core audiences. To achieve this BBDO Guerrero worked with sound designers, voice talents, and musicians to create authentic gaming audio environments using only the human voice, vocalizing a single word.

Ray Pine, Marketing Director for Mountain Dew, said: “This radio campaign exemplifies a simple yet brilliant idea that creates an unforgettable connection and reinforces the brand’s popularity among the gaming community.”

David Guerrero, Creative Chairman at BBDO Guerrero, added: “We’re incredibly honored to bring home the first-ever Cannes Lions award for Mountain Dew Philippines. This recognition is a true testament to our unwavering commitment to creative excellence for our client partners.”

TBWA\Hakuhodo Tokyo has been awarded theirs for ‘NO SMILES’.

Listen to the two spots below.

No Smiles