Spikes appoint Digital, Direct & Promo jury head

Fred Koblinger, CEO of PKP Proximity and BBDO Holding Austria, has been appointed this year’s Spikes Asia Jury President for the Digital, Direct and Promo jury. Koblinger has twice been a jury member in Cannes as well as Direct Jury President for Cannes Lions in 2005, Eurobest in 2007 and Dubai Lynx in 2007.

After working in Paris for the Austrian National Tourist Office in charge of Marketing and Sales Promotion, Fred launched his career in Direct Marketing in 1982 as Managing Director of Interhome Austria after which he started up Ogilvy & Mather Direct. In 1991 he founded Palla, Koblinger & Partner, which has since been Austria’s number one relationship marketing agency with a strong focus on creativity (more then 120 National DM Awards, 15 Best of Europe, more than ten Echo Awards, four Cannes Direct Lions). After selling PKP to BBDO in 2000, Fred Koblinger co-founded the Proximity network with the agency changing its name to PKP Proximity. He is member of the Proximity WW Board and since 2002 he also became CEO of BBDO Holding Austria.