Seen+Noted: Protection from the sun
May 9 2009, 7:09 am | | 3 Comments
A billboard was tilted at an angle to provide shade to pedestrians and thus demonstrate what Garnier Sun Control Daily Moisturizer SPF 20 offers – protection from the sun. The billboard was created by Publicis Communications, Mumbai.
Credits: National Creative Directors: Ashish Khazanchi, Prasanna Sankhe. Creative Director: Bapi Bit. Copywriter: Karunasagar Sridharan. Art Director: Dipti Deorukhkar
3 Comments
Thats a good one. Nt as good as the one from south africa with the solar panel on it.
Stunning! Simple, yet powerful!
Wow, in the US a billboard like this would attract a whole bunch of hefty lawsuits, because its misleading and false advertising.
No SPF product ever provides shade from the sun…yet that is what the billboard implies.
SPF products from a layer that protects the skin from harmful UV rays…ie makes it more difficult for UV rays to penetrate skin. They dont shade you from the sun like this billboard does. Neither do you feel cool like you’re in the shade. If youre out in the sun, youre skin will still feel hot and uncomfortable, you could still be sunburned but UV damage is lessened.
Good idea but totally misrepresents the product.
But of course its done only for an award, so who gives a ****!