Seen+Noted: Fresh new Tesco campaign
May 11 2009, 8:09 pm | | 8 Comments
BBDO Bangkok has served up a fresh new Tesco Lotus campaign. This campaign again follows the ‘Always Fresh’ theme of recent campaigns for the client from the agency.
Credits: Agency: BBDO Bangkok. ECD: Suthisak Sucharittanonta. Creative Director: Subun Khow. Art Director: Ariyawat Juntaratip. Copywriter: Chanatthapol Tiensri. Photographer: Anuchai Secharunputong (Remix Studio).
8 Comments
What I wouldn’t give to have a client like this at the agency.
Every year they seem to get a couple of good campaigns out.
The agency had a party and took pictures. This is way beyond lazy.
I don’t think it’s lazy at all 8.08
That is the look the agency was looking for and they achieved it.
I agree with 7.31. Tesco would be a great client for an agency to have.
Boring, on-the-nose ads…fish so fresh it wriggles at the table. Patently untrue to begin with (and hardly attractive even as an exaggeration). They haven’t surpassed their previous efforts.
So it might not win as big as one or two of the previous campaigns but I disagree completely with you 12.08.
Tesco has traded on the so fresh that it’s almost alive strategy for the past few years. This is not new. most of the other campaigns that I can remember also use ‘alive’ seafood. This is just another execution and as said above they would be a great client for any agency.
This is better than most of the shit we see day-to-day.
i really like this. nice one fellas. very fresh (pun kinda intended).
The chicks look fresh!!!!
There may have been a good campaign for Tesco in the past, but it’s beginning to become a big wank.
Your average citizen is not going to get these ads, even if they do actually appear in print.
Time to move on, agency!