Seen+Noted: Turbocharged power

ABT is the performance and tuning specialist for Audi Volkswagen cars. Y&R Malaysia’s brief was to communicate that the ABT Golf GTI has staggering powerful acceleration. The ads ran in national newspapers, car magazines, and as posters.

Credits – Client: ABT. Agency: Y&R Malaysia. Creative Director: Marcus Rebeschini. Creative Group Head: Ida Rahman. Copywriter: Randy Lee. Art Director: Heng Yik See. Illustrator: Foo Guan Foong, Heng Yik See, Randy Lee. Typographer: Heng Yik See.