Seen+Noted: Night vision
July 6 2009, 2:22 pm | | 8 Comments
Yamaha wanted to launch the new YZF-R1 in Malaysia. This bike has a very powerful twin headlight beam which is a key feature. Y&R Malaysia ran the new campaign in national newspapers and posters.
Credits – Creative Director: Steve Hough. Art Director: Low Kin Khoon. Copywriter: Sathi Anand, Steve Hough. Photographer: Untold Images. Photographer: Thomas Chang. Digital Imaging: Sam Wong/Character Studio.
8 Comments
Seriously?
Great work.. a neat idea…
Hahaha, i like the way the animals got hit by the light. cool.
Help! Its a goddamn frickin humongous toad!
inspirational
remember philips lamps ads from singapore? big pins under bed etc? lamps so strong, small things at home look huge?
inspirational? you’re kidding right. It’s a scale ad. Again.
Would a client really run this?
Has this won anything in Asian or International awards shows?