McCann Singapore takes out Effie Grand Prix

McCann Erickson Singapore scored a major coup recently when they were awarded the first ever Grand Prix at the Effies Singapore Awards 2009. The campaign for “Raffles Place Ghost” also took home a Gold award at the same show.

Developed for a recruitment firm, the campaign featured a viral video of two executives encountering a ghost while working late. Created on a shoestring budget of S$100,000, the campaign created a media frenzy last year as international and local media speculated on the authenticity of the clip. Since then, the campaign has gone around the world and picked up a string of awards and accolades from leading award shows including AdFest, Creative Circles Awards and The Webby Awards.

Farrokh Madon, Executive Creative Director, McCann Erickson Singaporesaid: “To win Singapore’s first ever Effies Grand Prix vindicates mybelief that great creativity leads to great brand awareness and sales.”

From a total of 80 entries across 35 categories, a total of 19 awards,including one Grand Prix, four Gold, seven Silver and seven Bronzeawards were handed out at Effies Singapore Awards 2009.