Highlighting post-it notes
November 25 2009, 12:49 pm | | 3 Comments
Highlighters are used to bring attention to certain words or sentences or even an event, that you want to remember. Similarly, Post-it notes function in the same way. In short, highlighters function just like a Post-It note as this campaign from McCann Erickson Malaysia shows.
Credits – Client: Sharpie Accent Highlighter. ECD: Hwa, Szu-Hung Lee. CD/Copywriter: Christie Herman. Creative Group Head/ Art Director: Hans Lee. Agency Producer: Jimmy Ong. Photographic Studio: Studio 360. Account Manager: Tony Savarimuth.
3 Comments
Well, that’s all a bit confusing isn’t it?
I never see this Sharpie Accent Highlighter in Malaysia.
Maybe it was done for the Korean market too.