Batey pick up ESPN STAR Sports creative

ESPN STAR Sports has appointed Batey to handle its creative duties for various markets in South East Asia. Batey will be responsible for the creative work on various brands and properties of ESPN STAR Sports. The first assignment for Batey is the launch of ESPNEWS, the first 24-hour sports news channel dedicated to Asian sports fans, from ESPN STAR Sports (ESS).

According to Subbaraju Alluri, CEO Grey Group Singapore, the partnership with ESS offers Batey an opportunity to do engaging creative work, while building a marketing success for all of ESPN STAR Sports’s brands: “We are thrilled to work with ESPN STAR Sports. It is such a great brand, and the products that they are offering are always innovative and relevant. We are looking forward to producing memorable advertising campaigns for them.”

According to Paras Sharma, Senior Director, Marketing & Corporate Communications, ESPN STAR Sports, “It is important to have a partner that understands the needs of the changing business environment and evolving consumer landscape. We look forward to working with Batey and Grey Group to create insightful, creative and effective communication for our various brands and assets.”

ESPN STAR Sports is Batey’s biggest win since it moved to Grey Group in the middle of this year And this strategic move strengthens Batey capabilities with Grey network.