UK invites Asian agencies to enter prestigious IPA advertising effectiveness awards

The UK’s Institute of Practitioners in Advertising (IPA) is inviting advertisers, media owners and agencies from Asia to enter its prestigious global IPA Effectiveness Awards for 2010. Now in their 30th year, the IPA Effectiveness Awards have been open to international entries since 2006, and reward campaigns that prove the commercial power of their ideas and demonstrate their marketing payback. In 2008 Ogilvy & Mather Vietnam won both a Silver Award and the special prize for ‘Best International Single Market’ for their public awareness campaign for helmet wearing for the Asia Injury Prevention Foundation and Ogilvy & Mather Advertising Beijing were awarded a Bronze for their Motorola campaign.

Speaking about the IPA Effectiveness Awards, Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather Beijing said:  “China is an advertising giant but not yet a creative giant.  The IPA Effectiveness Awards have an important role in demonstrating the commercial value of creativity.  I hope many agencies in China seize the opportunity to showcase their best work on the global stage provided by these Awards.”

Sir John Hegarty, Worldwide Creative Director, and 2008 Grand Prix Award winner for the Johnnie Walker campaign, said:  “Effectiveness is at the heart of great advertising.  Having it recognised and shared is invaluable.”

The closing date for pre-registration of entries into the competition is 29th January 2010, with the final date for submission Friday 23rd April 2010. The shortlist will be announced next September and the results will be announced at a black-tie gala ceremony in London in November 2010. The winning papers will be published in a book (part of a series) Advertising Works, and online.

Full details about the IPA Effectiveness Awards and how to enter, can be found at www.ipaeffectivenessawards.co.uk