Castrol has the power when you need it
Featuring Portuguese football superstar Cristiano Ronaldo, the 360-degree advertising push is the first of two global campaigns created by Ogilvy & Mather Singapore for Castrol. This campaign draws on an international team comprising of renowned directors Paul W S Anderson (Death Race, Resident Evil, AVP: Aliens vs. Predators, Mortal Kombat) and Vadim Jean (One More Kiss, Terry Pratchett’s The Colour of Magic and Hogfather), as well as award-winning production house The Mob Film Company.
Shot in Madrid, with post production in Toronto, the sleek ad drawsparallel between Ronaldo’s devastating speed on the pitch and theacceleration potency of Castrol Power1 oil.
“Ogilvy Singaporedid a great job with the campaign,” says Jedsada Sumethasorn,previously the Regional MCO (Motorcycle Oil) Manager for CastrolPower1, now Marketing Manager for Castrol in Thailand. “The story inthe TVC is exciting, memorable, simple to understand and fits perfectlywith the Castrol Power1 brand. We expect to see positive impact onsales once the campaign is fully launched.”
View the spot:
Credits- CD: Kevin Geeves. Copywriters: Kevin Geeves, Justin White. ArtDirector: Kevin Geeves. Production House: The Mob Film Company (UK).Directors: Paul W S Anderson, Vadim Jean. Producer: Wan Shafie. PostProduction: Topicfx (Toronto) and Traffik edit. Audio: Mr X (Toronto).Account servicing: Madeline Chan, Lin Ong