Transfer money fast

To communicate that Western Union Money Transfer is the fastest way to transfer money to anywhere in the world, McCann Erickson Mumbai developed a a unique way of writing each currency in a manner that itlooked like two words when seen from two different points of view in these series of press and posters.

Credits – ECD:  Prasoon Joshi. CDs: P K Anil, Kapil Tammal. Copywriter: Pramod Chavan. Art Directors: Pramod Chavan, Kapil Tammal. Designers: Pallavi Apte, Pramod Chavan. Digital Retouchers: Pramod Chavan, Kapil Tammal. Client Servicing: Shashank Lanjekar.