Non-stick makes for less frustrating cleaning

The scratches, often found on sticky pans, are a result of intense scrubbing required to clean them properly. Women often spend long torturous hours washing pans in the kitchen. McCann Erickson Mumbai told the story of their predicament through the medium of scratches on sticky pans and suggested using Nirlep non-stick cookware for an easier experience.

Credits – ECD: Prasoon Josh. CD: Akshay Kapnadak. Copywriter: VilsenGonsalves. Art Director: Vishal Rajpurkar. Illustrator: Aditya Chari.Photographer: Shekhawat Himmat. Digital Re-toucher: Harshal Pandare.Client Servicing: Mohit Ahuja,