How comfortable are your children at night?
March 15 2010, 10:13 am | | No Comments
People have become so used to seeing children live on the streets thatthey don’t even notice them anymore. Ogilvy & Mather Mumbai wanted to remind people of the glaring difference betweentheir own children and less fortunate ones. Often these kidshave only newspapers to sleep on, so newspapers were packaged as bedsheets and placed along side branded sheets, to bring home the message.
Credits – National CDs: Abhijit Avasti, Rajiv Rao. ECD: SumantoChattopadhyay. Copywriter: Roma D’Cruz. Art Directors: Harshik Suraiya,Mayur Varma.