DDB appoints new ECD in Vietnam

DDB have appointed John Sampson (Sam) as Executive Creative Director of DDB Vietnam. Sam was formerly Regional Creative Director Indochina for Bates141. His appointment is effective from 23 August.

Daniel Gordon Jones, Managing Director of DDB in Vietnam said, “We are truly excited to have Sam join our team. His accomplishments and wealth of experience is unequalled in the advertising creative community in Vietnam it is a real coup to have such a talent join DDB.”

“His appointment comes on the back of our winning streak over the past few months which includes, Johnson & Johnson, Wrigley’s, Phu Nhuan Jewelry Company, PV Oil and Dong A Foods.” Daniel added.

Sampson has lived and worked in Vietnam since late 2003 and was with Bates 141 for nearly seven years. Responsible for many of the countries most popular advertising campaigns, his ‘Nuti IQ Vietnamese heroes campaign’ was named Vietnam’s best ever advertising campaign in the local press.

While at Bates 141 he worked across numerous industries including: Telecoms, Automotive and FMCG. Clients include Heineken, Mobifone, Honda and Vinamilk. In fact, Sampson’s Vinamilk’s ‘Honest’ campaign was recognised at the New York Festivals and was Vietnam’s first international award for a TV commercial.

Prior to Bates141 in Vietnam, he was Managing Partner and ECD of Workshop, an advertising agency in New Zealand. He has also worked with numerous agencies multinationals in both Australia and New Zealand including Ogilvy & Mather, BBDO, Young & Rubicam, and Grey.

Sampson’s creative work has won, or been shortlisted, in more than 100 international award shows including Cannes, Clio, New York Festivals, London International Awards, Award and Axis. Most recently his campaigns have been featured in ‘The Work’, Campaign Brief’s annual creative book, which features the best work from across Asia.

“I’m excited to be part of DDB as it’s one of the world’s greatest creative networks. Over the past few years, Daniel has done a great job of building DDB in Vietnam and I look forward to working with him to continue to grow the business,” said Sampson.