JWT to host the Spikes Young Integrated Comp

JWT is this year’s sponsor of the Young Integrated Competition at this year’s Spikes Asia Festival. The Young Integrated Competition is open to creatives under 28 years of age. As a major part of the festival’s program, it aims to cultivate young talent in the region.

“JWT has long been known as the University of advertising, dedicated to nurturing the young talent who will define the future of our industry,” said Michael Maedel, JWT President. “We are excited to partner with Spikes for this competition and to see the ideas and creative executions that these next-generation stars produce.”

The Young Integrated Competition challenges teams to come up with an integrated campaign for the chosen charity in just 48 hours. Teams then present their campaign to a panel of judges on how their campaign would be executed and launched across at least three appropriate channels.