Levi’s use the road
August 20 2010, 2:18 pm | | 1 Comment
To launch Levi’s into Sri Lanka Saatchi & Saatchi Colombo stitched the road leading to the flagship store with giant golden thread and placed a series of denim patches slowly revealing Levi’s Square on the road.
Credits – CD: Asanka Ilamperuma. Art Directors: Roshan Quintus, Rishini Jayasinghe. Copywriter: Mudith Uswatta. Account Manager: Ronald Peiris.
1 Comment
Wow!!!!