IPA launches 2011 Effectiveness Awards

The UK based IPA has launched the 2011 IPA Effectiveness Awards, and is urging all agencies, media owners and clients worldwide to prove the power of their marketing communications by entering. The 2011 awards are specifically open to campaigns with a total annual marketing communications budget of up to £2.5 million.

Entrants can be single, joint or fully collaborative and must submit case histories that demonstrate the commercial power and marketing payback of their ideas.

Says Charlie Snow, Director of Strategy at DLKWLowe and 2011 Convenor of Judges: “As 2011 is the ‘alternate’ year, restricted to marketing communications with smaller budgets, we’re hoping to uncover some of the more unusual creative solutions that have clearly had a commercial or social impact, be that new ways of using traditional media, digital, mobile, PR, promotion, direct, NPD, design… Whatever it was, so long as the payback can be proven, we want to hear about it.”   

Special Prizes for 2011 will include:

Grand Prix

Effectiveness Company of the Year

The Broadbent Prize for Best Dedication to Effectiveness

The Channon Prize for Best New Learning

Best International

Best Newcomer*

Best Channel Planning* (this will replace the prizes of Best Media and Best Multi-Channel)

Best Social Value* – Idea that proved to have greatest social value as well as financial value

* New for 2011. N.B. There will no longer be a prize for Best Small Budget

The closing date for pre-registration into the competition is the 31st January and the deadline for submissions is 15th April 2011.

There will be a series of free workshops with advice on how to write winning Effectiveness awards papers in the New Year. More details will be available on www.ipaeffectivenessawards.co.uk