McCann Worldgroup promote Greg Armshaw to fill new Asia Pacific chief technology catalyst post

McCann Worldgroup has created a new post, Chief Technology Catalyst, with responsibility for driving technology innovation, including new models and partnerships, in each of the company’s four operating regions.

Named to the Chief Technology Catalyst (CTC) post, effective immediately, are four highly regarded industry executives. For Asia Pacific: Gregory Armshaw (pictured left), promoted from Regional Technology Director for McCann Worldgroup Asia Pacific; for North America: Lori H. Schwartz, a founder of the Interpublic Emerging Media Lab and its Director since its inception in 2006; for EMEA: Mark Jackson, promoted from Digital Client Services Director in McCann UK; for Latin America: Glauco Yasuda, promoted from Regional CIO for McCann Worldgroup Latin America.

“Not only is each of these leaders extraordinarily accomplished and experienced, they also know our clients, our organization and our people really well, and they are passionate about both technology and ideas,” said Greg Smith, McCann Worldgroup’s Chief Information Officer. “They understand how to find the right technology to facilitate the creation of truly innovative and game-changing business solutions. They are impactful connectors in a very big way”

The CTC’s are focused on three main areas with technology as the underlying enabler: Clients, Partnerships and Innovation. They will work with the leaders of Worldgroup including the top creative and strategic executives of all our companies to ensure understanding of new and evolving technology in these areas, as well as the emerging business models surrounding content, distribution, licensing and data.  They also will create new ways to engage with clients and the industry through new partnerships and cooperative approaches.

“This new post is aimed at accelerating our ability to identify solutions and opportunities and connect these solutions to our clients and their needs,” said Smith. “Effectively, they will help create the fuel for innovation and ignite IP creation with the result being our ability to deliver unsurpassed delight to our clients and consumers of our solutions.”