Rugby World Cup 2011: with all 48 games live the Sky production team will need to be ‘Match Fit’
December 14 2010, 6:03 am | | No Comments
Only SKY TV has all 48 games of the Rugby World Cup 2011, and it’s all live. With this immense amount of action looming, Sky, via agency DDB New Zealand, has enlisted Gunnery Sgt R. J. Cleaver to get the production team ‘Match Fit’.
In this second installment of the campaign, the recruits learn an important lesson.