Conservation to protect your family tree
January 5 2011, 6:19 am | | 8 Comments
No trees. No life. No future. A print execution from McCann Erickson Singapore for the Singapore Environment Council.
Credits – Executive Creative Director: Farrokh Madon. Copywriter: Vidhi Shah. Art Director: Chow Kok Keong. Photographer: Kin Yee @ Teo Studio. Retoucher: Jimmy Leow.
8 Comments
No insight at all, just a cheap pun.
Learn from the Ogilvy Thailand ad that had tree cutters resting under the shade of a tree.
Save the trees? Save this Fail Whale…
Simple. Powerful. Love it.
Awesome! I wish I’d done it.
‘I wish I’d done it’… fool.
No stupid campaign can be as effective as slapping a fine for damaging a tree in Spore! You don’t need this.
Who the hell goes near a tree in Singapore…only the guys who lovingly trim them every 2 months…..what a transparent attempt to win an award.
smart idea, love it.