Creativeland Asia gets Hippo to play mother in the new national television campaign
‘Nobody cares the way a mother does, especially, when it comes to eating. But at times when a mother can’t be around to feed her children, someone else needs to.’ Creativeland Asia underscores this simple truth in their new TVC which launches Hippo’s new variant Round-Round munchies which comes in six regional flavours. The spot goes to air in India today.
Parle Agro’s Hippo Round-Round munchies are available in some of India’s favorite regional flavours like the Gujarati Mango Chutney, Punjab da Pickle, Goan Butter Garlic, Shillong Noodle Masala, Firangi Cheese’n’ Spice and Tanjore Tangy Sambhar. In other words, in flavours an Indian mother would prepare. Hippo Round-Round is the first ever wheat-based, round-shaped snack.
Shedding light on the thought behind this TVC, Sajan Raj Kurup, Founder and Creative Chairperson, Creativeland Asia said, “‘We decided to position the popular regional flavours of Hippo Round-Round Munchies as ‘maa ke hathon se bane flavours’ rather than just doing one of those regional stereotypical numbers. This charming piece of communication is born out of the unconditional love we have for home made food in India and the universal truth about mother’s care and concern. It is blissful to watch and is really close to my heart.'”
The commercial’s background score is a happy and heart-rending track titled “Maa, meri maa”, sung by Mohit Chauhan, of Silk Route fame. Conceptualized by Creativeland Asia, the film has been directed by Ram Madhavani and produced by Equinox Films. The commercial has been released in over six languages. The creative team that has worked on this campaign includes Sajan Raj Kurup, Vikram Gaikwad, Anu Joseph, Huzefa Kapadia and Maria Iqbal, while Jay Gala managed the Account.