Hakuhodo returns pets to owners

February 21 2011, 10:05 am | BY Lynchy | No Comments

ReturenedCatExperience2_sml.jpgReturnedDogExperience2_sml.jpgIn Japan, many lost pets are unavoidably put down because they were unidentifiable and could not be returned to their owners. The Animal ID Promotion Organization wanted pet owners to know the importance of the ID Microchip which gives pets an ID enabling them to be returned.

Hakuhodo Tokyo utilized the postal system practice of all mail that is addressed to an unknown location is returned to the sender address. So, they made the sender’s address that of the target market address.

Advertising Agency: HAKUHODO Inc.

2nd Advertising Agency: HAKUHODO Architect

Chief Creative Director: Maiko Oota

Creative Director: Kyoko Someya

Art Director: Katsuhiko Suzuki

Copywriter: Keiichi Sasaki

Planner: Naoki Ono

Designer:  Hiroki Tatebayashi (TWINS), Takeshi Horikawa (TWINS), Hitoshi Miyamoto

Photographer: Yasuko Furukawa (HAKUHODO PRODUCTS)

Producer: Naoto Shigenobu (HAKUHODO PRODUCTS)

Print: Hideo Furuya (Style Printhing)

Web Design: Yusuke Yagi, Hiroyuki Tsuruda

Account Planner: Atsushi Otowa

Media: Takuya Naito Writer (HAKUHODO DY MEDIA PARTNERS)