Contagious editor – consumers, thanks to the internet, beating advertisers at their own game

PHUKET: Contagious magazine’s editor Paul Kemp-Robertson will be giving a talk at 3:30pm today about cutting-edge trends in the industry.

He  believes the most important change in advertising is moving communications from a monologue to a dialogue. “New and social media have made things more democratic between the audience and the advertiser,” he said.

While the world has experienced change before, Robertson points out that there is one historically unprecedented change advertisers are coping with: consumers, thanks to the internet, are beating advertisers at their own game.

Read more at adfest.com