Hakuhodo Japan wins Grand Lotus awards in both the Roots and Innova AdFest categories

There were 50 entries in the Lotus Roots category at AdFest this year but only one Lotus Roots was was given away – to Hakuhodo Inc Tokyo for ‘Peace Shadow – Recreating the memory’ for Hiroshima Peace Memorial Centre (left). This also was awarded the Grand Lotus for the category.

“Lotus Roots is unique to AdFest, not only because it reflects the spirit of our tagline ‘Made in Asia’, but because it is a category where entries are judged disregarding their media format. It is an award we are very proud of because it reflects the diversity and richness of cultures in Asia,” says Jimmy Lam.

The Grande Lotus in the INNOVA category was also won by Hakuhodo Inc Tokyo for ‘Smash’ (pictured left). Three INNOVA Lotus awards were awarded to: Masashi & Qanta & Saqoosha & Hiroki for Utsushi Kagami’ (Mirror); Clemenger BBDO Melbourne for Guide Dogs ‘Support Scent’; and Beacon Communications K.K. in Tokyo for NIKEiD GENERATOR in Nike’s flagship Harajuku store.

Three 360 Lotus Awards were awarded to: Leo Burnett Jakarta for ‘Wrapped Campaign’, McDonald’s; Clemenger BBDO Proximity for ‘Hidden Pizza Restaurant’, Sensis Yellow Pages; and DDB Auckland for ‘Live Rescue’, Search & Rescue.

“The Jury was a little disappointed with this category so we did not award a Grande 360. I still think there is room to create outstanding work in this category, but this year we did not see anything groundbreaking,” says Satoshi Takamatsu, Jury President of Cyber and Founder/Chief Creative Director of Ground Tokyo.