BBDO/Proximity KL starts working with Tesco

BBDO/Proximity Malaysia has begun working with Tesco following their appointment earlier this year. The race for Tesco’s communication assignment began in September 2010. Tesco, already a leader in its home market in the UK, and hugely successful for the past decade in Malaysia has aspirations to strengthen its brand in Malaysia. For four months, the team at BBDO/Proximity went up against nine other competing agencies to convince Tesco that they are the right agency partner.

“Tesco is a great company with big ambitions in Malaysia. BBDO/Proximity is privileged to be selected to help them fulfill those ambitions. It was good chemistry with our clients and our track record of having nurtured many long-term business relationships, and built some of the most successful brands in the country, that gave us this opportunity to help Tesco do their work moving forward,” said BBDO/Proximity Malaysia Group Chief Executive Jennifer Chan.

Marketing Director Neil Adams had this to say about the appointment, “Our core purpose is to earn the lifetime loyalty of our customers and we have a vision to become the most valued brand in Malaysia. I am delighted to have chosen BBDO/Proximity as our partner in helping us to achieve our ambitions. BBDO/Proximity share our values of  always trying harder for customers and treating people in the way that we all like to be treated. I look forward to a long and successful partnership as we work together to build the Tesco brand in Malaysia.”