Leo Burnett India’s new magazine campaign shows how a little bit of Tide can do a lot
March 30 2011, 11:51 am | | No Comments
Tide cleans with such proficiency that you need just a little bit to do the trick. Therefore Leo Burnett India created an innovative campaign to bring alive this very truth. The campaign was strategically placed in center-spreads of magazines. Through illustrations the agency depicted common colourful characters with big stains on their clothes. These large stains were specially fabricated by paper and carried a message on them that read ‘Fold’. On following the step-wise folding of the stain the stain magically transformed into a small One- Rupee sachet of Tide. The One-Rupee Tide sachet carries only 20 gms of Tide, thereby aptly showing how a little bit of Tide, can do a lot.