BBH Asia Pacific show you how to ‘Be Momentos’ in new regional TV campaign for Mentos
BBH (Bartle Bogle Hegarty) Asia Pacific has launched a regional campaign for Mentos with both a new television commercial and a new tagline – ‘Be Momentos’. The commercial, which will launch over several markets starting with South Korea and The Philippines, will be the first commercial BBH Asia Pacific has released for Mentos since it was officially named Mentos’ agency of record late last year.
VIEW THE SPOT:
Shot in South Africa and directed by the Sniper Twins – of MTV ‘The Hard Times of RJ Berger’ trailer fame – the commercial provides an unexpected take on the usually serious and highly competitive spirit seen at a track and field race. In this instance, the usually silent and faceless sports ‘mascot’ decides to ‘Be Momentos’ when he surprises everyone with a sudden and dramatic act.
Said Adrian Chan, Art Director, BBH Asia Pacific: “‘Be Momentos’ is about encouraging you to abandon inhibitions and do something amazing, ‘legendary’, no matter how outlandish. So what better way to mentally liberate yourself from any negative voices in your head, than to shut them up with a deliciously, chewy Mentos?”
Mentos is one of five brands under the Perfetti Van Melle group that BBH works with globally.
The BBH network currently handles the Chupa Chups (Global), Mentos (Global), Alpenliebe (China) and Frisk and Vigorsol (Europe) accounts.
Credits – Creative Directors: Steve Elrick, Ashidiq Ghazali. Art Director: Adrian Chan. Copywriter: Douglas Hamilton. Account Planner: Fredrick Sarnblad/Alexis de Montaigu. Business Director: Frances Great, David Webster. Account Director: Eugenie Yeo. Account Manager: Prema Techinamurthi. Agency Producer : Kristin Armstrong. Director – The Sniper Twins. Production Company – Independent (UK). Production Company Producer – Dickie Jeffares. Music Production – Fuse. Post Production – Black Ginger, Cape Town
6 Comments
Odd tagline….not many chewing gum type folks know what momentous means.
What the hell happened to BBH?
When you have a tagline that won’t easily travel across the region, you at least need better production values to get the campaign out of the starter’s blocks.
crash and burn even before it took off. somehow can only imagine the viewers looking at this will be in movie theatres where they got no choice to see anything then what is being shown on screen.
An Eye-Mo tvc would be best to follow after this spot.
such a waste. most would kill for mentos brief