The latest fashion in street wear

It’s the winter months that takes its most violent toll on India’s poor. After long hot summers, the poor are really not ready for the extreme cold that follows. On top of this, street children and beggars are a blind spot, rarely acknowledge. So what Ogilvy & Mather, Bangalore did was dress up street kids in their usual everyday clothes (made from discarded newspapers, sacking, cardboard) and photographed them walking the ramp.

The campaign was executed as a series of posters, standees and eDMs in Corporate offices and Churches. The client was hoping for about 3500 sets of clothes. However, they were overwhelmed when they received over 6000 sets of clothes as well as significant monetary contributions.

Credits – Chief Creative Director: Piyush Pandey. Executive Creative Director: Ajanta Barker. Creative Director: Gautam Dev, Neel Roy. Art Director & Copywriter: Siju RS. Producer: Mubina Vaziralli. Photographer: Senthil Kumar.