Arc Worldwide picks up Sri Lanka Telecom PR, events and activation assignments

Sri Lanka Telecom, one of Sri Lanka’s blue chip companies has chosen Arc Worldwide Sri Lanka to manage the PR, Events and Activations for SLT and its many subsidiary companies. Arc Worldwide Sri Lanka secured this partnership with SLT after pitching against 9 other advertising and activations agencies. The pitch which was stretched over several months included several stages wherein the agencies submitted their credentials which were evaluated and several agencies were shortlisted after which an initial pitch was conducted, which later culminated in a final pitch presentation to the Board of Directors of Sri Lanka Telecom.

Arc has previously handled SLT’s PR and brand advertising and Ranil de Silva (left), Managing Director of Leo Burnett Solutions Sri Lanka said: “Winning the Sri Lanka Telecom pitch was very special for us and it is almost like having our client come back home again. My team and I look forward to developing a successful partnership with Sri Lanka Telecom as their integrated communications partner to help SLT reach new heights with their latest state of the art product offerings.”