Hell’s been expecting Osama
May 3 2011, 6:55 am | | 6 Comments
New Zealand Pizza fast food chain has created a topical ad based on yesterday’s big news that ran in the New Zealand press today. Hell has 66 stores across New Zealand. Agency: Barnes, Catmur & Friends, Auckland.

6 Comments
Too easy.
The logics fucked on this one for me.
We’ve been expecting you? What to come to NZ to buy a pizza?
Easy? When was the last time you ran an ad in a national paper within two hours of a breaking new story and had it tweeted all over the world?
Is that you Paul?
10.53 heck, even defending this piece of shizza is easy.
Tweet that.
Check the brand name and the logic may fall into place. If it still doesn’t, there is something seriously fucked, but it’s not the ad.
And yeah, it’s ‘easy’ in the sense it is obvious. But sometimes the obvious thing to do is the right thing to do. Not doing this would have been a wasted opportunity.