Creativity for Change: New York Festivals Panel discussion with Inamoto, Rasmussen and Tutssel
May 7 2011, 8:11 am | | 2 Comments
Despite the industry’s reputation for only selling product for the everyday consumer, this panel discussion at the New York Festivals explores some of the last decade’s most influential campaigns that have changed social behaviour.
Learn how key campaigns have created movements across the world, from Boston to Brisbane, and what you should be focusing on to further promote social change.
Speakers: Rei Inamoto, chief creative officer, AKQA; Rob Rasmussen, chief creative offiver, Tribal DDB; and Mark Tutssel, worldwide chief creative officer, Leo Burnett.

2 Comments
Fail Fail Fail …advertising is not the agent of change anymore …
not a fail fail fail when you realize that they aren’t saying “they” are the agent of change, but that the consumer is the agent of change. And they gave them the opportunity…