Contract Mumbai illustrate the dangers of smoking in new Cancer Patient’s Aid campaign

Old habits die hard goes the old saying. In this film, this phrase is viewed from a different yet startling perspective. In this spot for Cancer Patient’s Aid Association via Contract Advertising Mumbai a family explores the darkness of one of society’s vices that has been accepted as mundane and showcases it in an eye-opening manner. The commercial shows that the inability to kick a habit can result in dire consequences for the ones close at hand.

VIEW THE SPOT