Mayora Group creative account to TBWA\India

INBISCO, the Indian arm of the Mayora Group and one of the fastest growing distribution companies in India, has awarded their creative mandate to the Chennai agency of TBWA\India following a multi-agency pitch.

The two INBISCO brands assigned to TBWA\India are Kopiko Coffee Candy – a best seller in over 50 countries for more than 30 years; and Go Choco – a chocolate-enrobed sandwich biscuit.

Tomas William, INBISCO’s Country Manager said: “These brands are significant for us to consolidate our presence in India and we are keen to follow these up with a larger portfolio of products. TBWA\India’s philosophy of Disruption resonated with what we are aiming to achieve. The thinking and passion demonstrated by the TBWA team was what we were looking for.”

Elated at the win Nirmalya Sen, Managing Director of TBWA\India commented, “A chance to work on the world’s number one coffee candy – how cool is that! Both the brands assigned to us are from categories that have seen limited success and have to be created, making them plum strategic challenges.”