Why Melbourne should be the capital of Australia

The Gruen Transfer is a panel discussion TV show about advertising in Australia. The new series returns this week. One of the best and funniest segments of the show is where two agencies “pitch” against each other on a hypothetical brief. The first shops to do battle in ‘The Pitch’ segment are Melbourne’s Freeform versus Sydney’s H&T. Here’s Freeform’s pitch on the brief which was “why Melbourne should be the capital of Australia”.

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