Grey Group form Eastern alliance in Taiwan

Grey Group has formed a strategic alliance with Eastern Advertising, a leading advertising agency in Taiwan. Founded in 1958, Eastern Advertising is a full service agency with capabilities including market research, strategic planning, advertising, digital marketing, shopper marketing, event marketing and public relations.

Eastern Advertising currently has 40 employees, serving a host of international and local clients including Panasonic (electronic appliances), Fujifilm (cameras), AURORA (office equipment), Kanebo (cosmetics), Brappers (jeans), Marilyn (lingerie), Sealer (diapers), Tombow (stationery), Joy English School, Ching Yeh Paint, Taiwan Beer, Ten Ren Tea, Pop-Smile (popcorn) and SHS (seafood).

Jim Heekin, Chairman & CEO, Grey Group, said, “We are delighted to partner with Eastern Advertising to serve the dynamic Taiwan market. Eastern Advertising is an innovative, future-facing total communications agency that personifies our philosophy of ‘Famously Effective’ brand building.”

Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, said, “This move reaffirms our commitment to the important Taiwan market. Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories. Combined with Grey Group’s network strength, resources and expertise, I am confident our partnership will take both our agencies and clients to the next level of dynamic growth.”