iris Singapore appoints Group Account Director

iris Singapore has appointed Andy Gould as Group Account Director, overseeing clients including Audi, Heineken, DKNY Jeans, Emirates Airlines and Tiger Beer. Gould (left) joins from LightBlue, Dubai where he was business director. He will report into iris Singapore’s managing director Craig Mapleston.

Gould will also lead the agency’s experiential business, which saw iris pick up 4 PMAA awards for Heineken last month. At LightBlue, Gould created ‘brand adventures’ for clients such as Diageo, Sony Playstation, and Nivea, using retail, promotions, sponsorship and events.

Gould’s key achievements include winning the pitch for the launch of Johnnie Walker Double Black. Creating a world first at Dubai airport, incorporating real-life sampling and augmented reality mentoring. He also created the ‘Yaris..Y Not?’ platform comprising a series of unique consumer engagements for Toyota, and while working for agency Face2Face, prior to LightBlue, he developed the ‘Keep it Real’ music platform culminating in the ‘Gig on the Green’ festival for Heineken, a first in the UAE.

“Andy is a fantastic addition to the iris Singapore team,” said Mapleston. “He comes with a unique blend of through the line experience, from ATL, retail, digital and experiential marketing. He is a strategic thinker and his experience shows that he knows how to create communications that create value for consumers and brands. With his experience across automotive, alcohol and fashion, and a really positive attitude, he’s going to be the ideal fit for the agency and our clients.”