Y&R gets spooky with Tiger Beer
Y&R Malaysia has created a new playful Halloween TVC for Asia Pacific Breweries’ Tiger Beer, designed to reinforce the brand’s growing association with the spookiest time of the year. The campaign has been launched via a 30 second movie on YouTube, and will also be broadcast via various social media sites through a viral seeding plan. This will be done across the region from October onwards. The campaign run by the Brewery Group also includes print, in-bar, on-ground and in-store activation and will run in several markets in Asia, Australasia, Europe and North America.
The new Tiger Halloween viral TVC opens with a close-up of a lively bar where we see a number of people picking up their bottles of Tiger, but we only see their hands. The final hand to pick up a beer belongs to a scary Halloween monster.
Commenting on the campaign, Edward Ong, Regional Head of Copy, Y&R said, “Tiger is quickly becoming the de rigueur beer at most parties, including Halloween. It is much loved by people – and as we’ve recently discovered – non-people alike. It wasn’t hard then to translate this observation into our new Halloween viral TVC.”
Campaign Credits –
Director: Steve Koh
Production house: ImageRom and MFX
Creative team: Edward Ong, Mun Tuck Wai, Gigi Lee, Adeline and Azeril
Producer: Robert Aw
Account team: Annie Boo, Michelle Tan, Nikhil Joshi
11 Comments
That’s a pretty bad ad. Not sure what else to say about it.
last years was better.
“It is much loved by people – and as we’ve recently discovered – non-people alike. It wasn’t hard then to translate this observation into our new Halloween viral TVC.”
Maybe they should have tried harder
A Commercial for Halloween? Tiger has so much money to throw.
just because a film is put on youtube doesn’t make it viral. There’s thousand on videos uploaded on youtube. And this spot is certainly not viral.
Tigers advertising has gone to the dogs
The guys at Saatchi KL did much better work for Tiger beer.
Oh dear me! Someone needs their advertising license revoked! This is the best you can do on a BEER BRAND?
That’s what happens when you put a bunch of print guys on tv brief….
Not as good as this one. By a long long shot.
http://www.youtube.com/watch?v=_vm7EPIUbKU
all said, the old commercials isn’t that great too.