NZ public urged to speak up against drink driving in new spot via Clemenger BBDO Wellington
When partying down and chilling with your mates, the last thing you want to be is a killjoy. But once you consider the outcome of saying nothing to your drunken buddy who is about to drive, the grim truth unfolds.
The Sweet Shop’s director Steve Ayson and Clemenger BBDO Wellington, New Zealand paint a charmingly real and funny image for NZTA of what it might be like to say nothing – making speaking up, the far better option.
‘The Inner Battle’
Client: NZTA
Agency: Clemenger BBDO, Wellington
Executive Creative Director: Phillip Andrew
Senior Writer: Bridgid Alkema , Mitch Alison
Senior Art Director: Bridgid Alkema
Agency Producer: Martin Gray
Assistant Producer: Georgina Otto
Production Company: The Sweet Shop
Director: Steve Ayson
Chief Executive Officer: Paul Prince
Managing Director: George Mackenzie
Global Executive Producer: Sharlene George
Executive Producer: Fiona King
Producer: Larisa Tiffin
Director of Photography: Crighton Bone
Directors Assistant: Damien Shatford
Production Designer: Guy Treadgold
Editor: Peter Scribberas @ The Butchery, Melbourne
Post Production: Toybox, Auckland
1 Comment
Fresh… honest…. funny…..
Wonderful take on the ‘friends don’t let friends…drink and drive’