Two weeks after RWC, complaints against Soap Creative’s controversial ‘Rugby Rules’ web film for Lynx upheld by Advertising Standards Bureau
November 4 2011, 7:45 am | | 1 Comment
Farcically too late to matter, complaints against Australian agency Soap Creative’s controversial Lynx ‘Rugby Rules’ web film, which was unveiled prior to the Rugby World Cup, has been upheld by the Advertising Standards Bureau for objectifying women.
Since September 19 the video has clocked over a million views, by far the most viewed on the Lynx Australia YouTube channel. It appears to have now been removed but the Aussie created ad is still on the Lynx New Zealand YouTube channel, with nearly a half a million views and still on Bestads.
1 Comment
rugby is a bloke centered sport anyhow, what’s wrong with objectufying women? men were objectified in all those diet coke ads