Bawang Group add TBWA\Shanghai to roster

Bawang Group, one of China’s largest FMCG companies, has appointed TBWA\Shanghai to work on its Zhuifeng Shampoo brand as well as a new product development in the read-to-drink (RTD) category. The company is famous for signing mega-stars such as Jackie Chan and Faye Wang as brand ambassadors for it’s shampoo portfolio, including Bawang Shampoo, Zhuifeng Shampoo, and its tea brand, Bawang Tea.

The win follows a pitch last week that involved a number of international agencies.

Jeff Ma, Chief Marketing Officer of TBWA\ Greater China, commented on the win, “The client was extremely impressed by our culture and insight, and the fantastic presentation made by our collaborative Greater China team, including our FMCG experts in Shanghai.”