American Tourister is the tough standard
November 8 2011, 8:53 am | | 2 Comments
It is well known that Samsonite’s range of American Tourister Luggage is tough and durable. To reinforce this JWT Hong Kong set three scenes to show that American Tourister represents the standard of toughness in all aspects.
Credits – Executive Creative Director: Sly Song. Creative Director/Art Director: Lai Kin Leung. Creative Director/Writer: Hugo Yiu.
2 Comments
Bravo! Great stuff, JWT Hong Kong. Please remember all the people that created this unbelievable campaign. Mmm… 3 print ads/posters for Samsonite, a client of TBWA in Asia. Try and build a brand, not ride on the back of a well known one for a change.
This is not great work, nor ground breaking.